ORGANIZATION
JPMA Draft Guidelines Urge Companies to Separate Ad Reviewing Bodies from Sales Units
Drug makers belonging to the Japan Pharmaceutical Manufacturers Association (JPMA) will be required under the association’s new guidelines to set up in-house advertising review divisions that are independent from their sales divisions. The JPMA presented at a closed-door meeting on…
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ORGANIZATION
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





