Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
COMMENTARY
Can Pharmas and Wholesalers Work to Dispel “Negative Primary Margins on Sales”?
Pharmaceutical wholesalers saw their earnings deteriorate in the April-September first half of FY2014. While their topline faltered on the market’s rapid shift to cheap generic drugs, profits also sagged because of a poor performance by high-margin off-patent branded medicines, called…
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COMMENTARY
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