Major off-patent branded products, or long-listed products, faced large sales falls in the April-September period in 2014 due to the promotion of generics and the introduction of a new price cut rule under the NHI price revision for long-listed products.…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





