Major off-patent branded products, or long-listed products, faced large sales falls in the April-September period in 2014 due to the promotion of generics and the introduction of a new price cut rule under the NHI price revision for long-listed products.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





