Bayer AG executives revealed on October 16 the company’s sales goal of 300 billion yen in Japan by 2017. “We’re very confident that with the products we currently have on the market and with the additional indications we filed for,…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





