BUSINESS
Suglat Tops Anterio’s "Mind Share" Ranking in GP Market in March; Xarelto Rises Sharply
According to Anterio Inc.’s “SOC (Share of Channels),” which surveys and indexes the mind share of ethical drugs (drugs that left an impression on doctors due to the quality and volume of detailing) by promotional channel, Astellas Pharma’s sodium-glucose co-transporter-2…
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BUSINESS
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





