Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Drug Information Gained Mostly from Sales Reps, Less from Online Promotion: IMS Survey
A recent survey conducted by IMS Japan revealed that physicians and pharmacists mostly obtain drug information from sales forces of pharmaceutical companies and drug wholesalers but they rely less on online promotional activities. IMS Japan said in its survey report…
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