BUSINESS
Livalo Lawsuit: Does Use of “PITAVA” by Generic Makers Infringe Kowa Trademark?
Kowa Company is engaged in an unprecedented trademark infringement lawsuit against manufacturers of generic versions of its hyperlipidemia treatment Livalo (pitavastatin calcium). Kowa, which owns the word “PITAVA” as a registered trademark, claims that the generic drug makers’ use of…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





