As CEO of Morunda, I had the privilege of interviewing Bill Schuster, Country Manager of Viatris in South Korea. Our conversation delved into the multifaceted nature of leadership in the healthcare industry, exploring challenges, successes, and the power of authenticity.A…
BUSINESS
LEO Pharma to Carefully Ponder When to Begin Solo Marketing in Japan: Local Head
With its full foray into the Japanese market looming later this year, the Japan chief of Danish dermatology specialty firm LEO Pharma A/S says he is looking to go beyond the planned partnership-based marketing scheme to sell products on a…
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A total of 43 innovative new medicines are anticipated to be approved or listed in Japan this year, according to a survey by Jiho. At the center of attention are some highly innovative, but probably ultra-expensive, gene therapies, as well…
For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…