BUSINESS
Kyorin Pushes Easy to Use Inhaler Flutiform, Aims for Higher Market Penetration
Kyorin Pharmaceutical has been working to expand the market penetration of its asthma treatment Flutiform (formoterol + fluticasone) since its launch in November, touting it as an easy inhaler to use with “the best combination” of active pharmaceutical ingredients (APIs).…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





