BUSINESS
Kyorin Pushes Easy to Use Inhaler Flutiform, Aims for Higher Market Penetration
Kyorin Pharmaceutical has been working to expand the market penetration of its asthma treatment Flutiform (formoterol + fluticasone) since its launch in November, touting it as an easy inhaler to use with “the best combination” of active pharmaceutical ingredients (APIs).…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





