BUSINESS
Novartis Adds LABA/LAMA Combination Ultibro to Lineup of Breezhaler Products for COPD Using the Same Inhaler
Novartis Pharma’s Primary Care medical sales reps have begun detailing the chronic obstructive pulmonary disease (COPD) treatment Ultibro (indacaterol + glycopyrronium) together with the company’s two other products in the field of respiratory diseases. Novartis has relatively little experience in…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





