BUSINESS
Novartis Adds LABA/LAMA Combination Ultibro to Lineup of Breezhaler Products for COPD Using the Same Inhaler
Novartis Pharma’s Primary Care medical sales reps have begun detailing the chronic obstructive pulmonary disease (COPD) treatment Ultibro (indacaterol + glycopyrronium) together with the company’s two other products in the field of respiratory diseases. Novartis has relatively little experience in…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





