BUSINESS
Sales Reps Vied over Questionnaire Transfers in Tasigna Trial, Boss OK’ed Incentive Program: Novartis
Employees of Novartis Pharma had taken part in an in-house incentive program to support a clinical trial on its chronic myeloid leukemia (CML) drug Tasigna (nilotinib), where they jostled to win awards by collecting patient questionnaires. The Japanese arm of…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





