The “price maintenance premium (PMP)” (新薬創出加算; shinyaku soshutsu kasan ), also called “innovation premium,” was introduced on a pilot basis in April 2010 under the FY2010 NHI pricing reform. The PMP is designed to effectively maintain the NHI prices of...
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…




