BUSINESS
Can Epadel Continue to Maintain Sales in the Face of Competition from Lotriga and Generics?
Mochida Pharmaceutical’s hyperlipidemia treatment Epadel (ethyl icosapentate) has maintained steady growth despite the entry of generics and a competing new drug onto the market. Epadel posted record half-year sales of 19.3 billion yen in the first half (April-September) of the…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





