BUSINESS
Nichi-Iko Pitting Allegra AG against Other Generics, Not Originator: Pres. Tamura
Nichi-Iko Pharmaceutical is stepping up its promotions for its authorized generic (AG) of the anti-allergic drug Allegra (fexofenadine), focusing on switches from other fexofenadine generics, but not the Allegra originator sold by partner Sanofi K.K. At an earnings conference on…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





