REGULATORY
Generic Use for Anti-Allergic Agents Jumps after Pilot Leaflet Project: Kyokai Kenpo
Many people suffering from hay fever came to opt for generic anti-allergic drugs after they received leaflets from a prefectural branch of the Japan Health Insurance Association touting that they could reduce their medical payments by shifting to generics, it…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





