Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
AZ’s Exenatide Promotion to Break Free from Weight-Loss Image of GLP-1 Receptor Agonists
A newbie in the Japanese diabetes market, AstraZeneca K.K. (AZ) has kicked off its promotion for the glucagon-like peptide-1 (GLP-1) receptor agonist exenatideb, aiming to dispel the overemphasized image of GLP-1 preparations for reducing weight. AZ took over the rights…
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