BUSINESS
Sandoz to Ratchet Up Promotions for General Practitioners, Dispensing Pharmacies
Sandoz K.K. established a new unit in charge of primary care on July 1 to reinforce its detailing activities for general practitioners and dispensing pharmacies, the generic unit of the Novartis group said the same day. Until now, sales representatives…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





