BUSINESS
About 80% of Drug Makers Have Introduced Web Seminars; Cost-savings, Increased Sales Reported
A questionnaire survey conducted by Jiho reveals that about 80% of pharmaceutical manufacturers have introduced web seminars for doctors and pharmacists. The survey also found that web seminars have improved companies’ ability to provide information, reduced seminar-related costs, and led…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





