In the face of enhanced generic promotion measures, as exemplified by the introduction of the premium for generic-name prescribing last April, Japanese drug makers saw sales of their long-listed products, or off-patent original drugs, plunge across the board in FY2012…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





