BUSINESS

FY2012 Japan Pharma Market: Sales of Major Long-Listed Drugs Tumble 30-40%

May 16, 2013
In the face of enhanced generic promotion measures, as exemplified by the introduction of the premium for generic-name prescribing last April, Japanese drug makers saw sales of their long-listed products, or off-patent original drugs, plunge across the board in FY2012…

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