In the face of enhanced generic promotion measures, as exemplified by the introduction of the premium for generic-name prescribing last April, Japanese drug makers saw sales of their long-listed products, or off-patent original drugs, plunge across the board in FY2012…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





