BUSINESS
Novo Nordisk Ups Efforts in Basal Insulin Market, Pits Tresiba against Lantus
Following the launch of its long-acting insulin analog Tresiba (insulin degludec), Novo Nordisk Pharma is intensifying its drive in the Japanese basal insulin market (long-acting/intermediate-acting) to rival Sanofi K.K.’s best-selling Lantus (insulin glargine), which enjoys the lion’s share. Tresiba was…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





