PHARMA JAPAN welcomes JETRO New York’s Shunsuke Tani as a guest columnist. In occasional contributions, Tani will share his perspectives on US pharmaceutical policy, industry developments, and life in America, drawing on his firsthand experience in the US.---Hello from New…
BUSINESS
Novo Nordisk Ups Efforts in Basal Insulin Market, Pits Tresiba against Lantus
Following the launch of its long-acting insulin analog Tresiba (insulin degludec), Novo Nordisk Pharma is intensifying its drive in the Japanese basal insulin market (long-acting/intermediate-acting) to rival Sanofi K.K.’s best-selling Lantus (insulin glargine), which enjoys the lion’s share. Tresiba was…
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