BUSINESS
Novo Nordisk’s FY2012 Sales Dip 0.8% with Insulin Market Subdued by DPP-4 Inhibitors
Novo Nordisk Pharma saw its FY2012 sales slip 0.8% from the previous year to 97.5 billion yen on an NHI price basis as the insulin market, the Danish maker’s core battlefield, was held down by rapidly growing oral dipeptidyl peptidase-4…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





