Japan is pressing ahead with broader drug price cuts under its cost-effectiveness assessment (CEA) system, despite lingering questions over the…
BUSINESS
Merck Serono Aims for Top 10 Slot in Oncology Field
Merck Serono aims to join the top 10 companies in the field of oncology in Japan, making the recently approved additional indication for Erbitux (cetuximab) a steppingstone. The company will promote Erbitux as the first molecular-targeted drug for head and…
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Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
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