BUSINESS
Decline in Sales of Long-listed Drugs Continues with a Double-punch from Generics, NHI Price Reductions
The decline in sales of long-listed drugs continues. According to drug makers’ semiannual settlements of accounts for the period from April through September 2012, the Alzheimer’s disease treatment Aricept (donepezil) lost 25% of its market to generics, while the full-year…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





