Novartis Pharma is planning to revamp its marketing structure in the central nervous system (CNS) field in an effort to rebuild its promotional activities for the Alzheimer’s dementia (AD) treatment Exelon Patch (rivastigmine). The move came as the company found…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





