Japan’s Ministry of Health, Labor and Welfare (MHLW) on March 5 unveiled the revised NHI prices for drugs subject to…
BUSINESS
Novartis to Revamp Marketing Structure in CNS Field, Shift from SOV
Novartis Pharma is planning to revamp its marketing structure in the central nervous system (CNS) field in an effort to rebuild its promotional activities for the Alzheimer’s dementia (AD) treatment Exelon Patch (rivastigmine). The move came as the company found…
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