BUSINESS
E Keppra Grabs 20% Share of Domestic Anti-Epileptic Drug Market; Sales Growing Rapidly
Two years have passed since the anti-epileptic drug E Keppra (levetiracetam) was launched in Japan, and with the lifting of the ban on the product’s long-term prescription in October 2011 its sales have been growing rapidly. E Keppra has been…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





