BUSINESS
Lack of Patient Satisfaction with BPH Treatments Offers Opportunity; Can Kissei Get Them to Switch to Urief?
Kissei Pharmaceutical forecasts a 5.1% decline in sales for the fiscal year ending March 2013. This year’s NHI price revision has had a hard impact on the company, which has only a limited number of new products likely to contribute…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





