Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Biz Entertainment Spending by MRs Falls at Most Companies, Down 80% at Foreign Firm: Jiho Poll
A survey conducted by Jiho revealed that business entertainment (settai) spending by medical representatives (MRs) has decreased at most pharmaceutical companies six months after the industry started to follow stricter rules on the practice, which has been a conventional way…
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