Sawai Pharmaceutical on October 1 announced that all of its medical representatives (MRs) will begin their detailing activities by utilizing iPad tablet computers, for which Sawai purchased some 450 devices, from mid-October. While the trend to introduce tablet computers to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





