BUSINESS
60% of Sales to Come from Specialty Field, Oncology by 2017: President Mitani of Novartis Pharma
In a meeting with reporters in Tokyo on September 14, Hiroyuki Mitani, president of Novartis Pharma K.K., predicted that 40% of the company’s sales will be in the primary care field and 60% will come from the specialty field and…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





