BUSINESS
60% of Sales to Come from Specialty Field, Oncology by 2017: President Mitani of Novartis Pharma
In a meeting with reporters in Tokyo on September 14, Hiroyuki Mitani, president of Novartis Pharma K.K., predicted that 40% of the company’s sales will be in the primary care field and 60% will come from the specialty field and…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





