Competition among pharmaceutical companies is heating up in the market for chronic obstructive pulmonary disease (COPD) treatments in Japan. Among long-acting bronchodilators, a main player in the drug therapy for COPD, the long-acting muscarinic antagonist (LAMA) Spiriva (tiotropium) has been…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





