BUSINESS
“Sense of Achievement” Motivates MRs; Brach Managers to Be Blamed for Miscommunications: Survey of Managers
Participants in a seminar held recently by the UK pharmaceutical consulting company eyeforpharma claimed that MRs tend to be motivated more by a sense of achievement than money and that restrictions on calls to medical institutions impede their activities more…
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BUSINESS
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





