BUSINESS
Asahi Kasei in Hot Pursuit of Eli Lilly Japan as Competition Heats Up in Market for Bone Formation Agents
Eli Lilly Japan and Asahi Kasei Pharma are engaged in fierce competition in the field of bone formation agents, a new category of osteoporosis treatment. Eli Lilly Japan’s Forteo (teriparatide) made its debut as the first bone formation agent in…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





