1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Eisai: Domestic Sales of Aricept Down 6% on Volume Basis, to Target 90 Billion Yen through Patient Campaign
While domestic sales of the Alzheimer dementia (AD) treatment Aricept (donepezil) decreased 23.9% to 21.7 billion yen in Eisai’s consolidated settlement of accounts for April to June 2012, the decrease has been limited to some 6% on a volume basis.…
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BUSINESS
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…