Bristol-Myers K.K. (BMKK) and Pfizer Japan began on August 2 a disease education campaign to promote treatment for patients with chronic hepatitis B. BMKK, which has a strong track record in this field, and Pfizer, which has a strong presence…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





