Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Micro Marketing Method to Be Potentially Effective in Future: Ninomiya of Novartis Pharma
In his lecture delivered at the“Seventh Annual Sales Force Effectiveness Japan 2012” held in Tokyo on July 10, Yoshiyasu Ninomiya, Executive Vice President and COO of Novartis Pharma, introduced the method of “micro marketing,” in which marketing activities are conducted…
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