BUSINESS
Merck Serono No. 1 in Infertility Treatment Market through Ninkatsu Image Strategy
Merck Serono’s Gonalef (follitropin alfa) jumped to first place in the infertility treatment (follicle-stimulating hormone) market in 2011. The German manufacturer of chemicals and drugs Merck KGaA established Merck Serono in January 2007 through the acquisition and integration of Serono…
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BUSINESS
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





