The approval of Aβ-clearing antibodies like Leqembi (lecanemab) and Kisunla (donanemab) marked a landmark shift toward disease-modifying therapies in Alzheimer’s,…
BUSINESS
MSs Want “Client Visits by MRs” for Generic Promotion: Toho Pharmaceutical Survey
A survey conducted by Toho Pharmaceutical on a portion of its marketing specialists (MSs) revealed that in order to further promote the deliveries of their generic products, approximately 80% of MSs indicated visits to medical institutions by the medical representatives…
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BUSINESS
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PHARMA JAPAN welcomes JETRO New York’s Shunsuke Tani as a guest columnist. In occasional contributions, Tani will share his perspectives on US pharmaceutical policy, industry developments, and life in America, drawing on his firsthand experience in the US.---Hello from New…
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