BUSINESS
MSs Want “Client Visits by MRs” for Generic Promotion: Toho Pharmaceutical Survey
A survey conducted by Toho Pharmaceutical on a portion of its marketing specialists (MSs) revealed that in order to further promote the deliveries of their generic products, approximately 80% of MSs indicated visits to medical institutions by the medical representatives…
To read the full story
BUSINESS
- Kyowa Kirin Halts Rocatinlimab Clinical Trials on Malignancy Concerns
March 4, 2026
- Meiji’s Morcamilast Wins EU Orphan Tag for Palmoplantar Pustulosis
March 4, 2026
- Efient AGs Launched Just Ahead of 3-Month Supply Deadline
March 4, 2026
- Takeda Targets Psoriasis Market with Zasocitinib, Touts Edge in TYK2 Selectivity
March 4, 2026
- Sumitomo Regains Growth Momentum, Eyes 350 Billion Yen from 2 Key Drugs in FY2028
March 3, 2026
I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





