BUSINESS
MSs Want “Client Visits by MRs” for Generic Promotion: Toho Pharmaceutical Survey
A survey conducted by Toho Pharmaceutical on a portion of its marketing specialists (MSs) revealed that in order to further promote the deliveries of their generic products, approximately 80% of MSs indicated visits to medical institutions by the medical representatives…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





