The results of two surveys conducted with doctors revealed that the ratio of doctors who issue prescriptions by generic names increased by approximately 30%. Generic name prescribing is rapidly spreading across the country due to the introduction of a new…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





