BUSINESS

The Growing Presence of Foreign-Affiliates (2)

May 14, 2012

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Corporate Strategy Novartis Pharma Retooling Marketing System Ahead of New Drug Launches We will now look at the strategies foreign-affiliated drug makers are using to increase their market shares in Japan. Of all these companies, Novartis Pharma has had the…

To read the full story

The Growing Presence of Foreign-Affiliates (3)
May 21, 2012
The Growing Presence of Foreign-Affiliates (1)
May 7, 2012

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