Japan’s Ministry of Health, Labor and Welfare (MHLW) on March 5 unveiled the revised NHI prices for drugs subject to…
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Social Networking in Japan’s Pharmaceutical Industry
Philip Carrigan Social networking sites (SNS) have become commonplace in our lives and, for many daily activities, the pharmaceutical industry, too, is tapping into this new media. Within the consumer industry, social media is now a key component of sales…
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