BUSINESS
Boehringer Ingelheim to Shift to Independent Marketing in Japan for Upcoming New Products
Boehringer Ingelheim (BI) of Germany will independently market new products, which it plans to launch in Japan in the future, in fields including cancer and hepatitis C. The plan was announced by board member Engelbert Tjeenk Willink (Corporate Board Division,…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





