With the increasing number of new marketing channels, your clients’ and stakeholders’ preference for which channel they would like to receive information from is increasingly varied. How can marketers find the best combination of channels to meet their needs and…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





