BUSINESS
Sawai Refrains from Promotion of Aricept Generics due to Tough Price Competition
In an interview with Jiho, Inc. at a New Year greeting party held by the Japan Generic Medicines Association (JGA) on January 26, Mitsuo Sawai, president of Sawai Pharmaceutical, revealed that the company has refrained from promoting the generic version…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





