BUSINESS
Novartis Eyes Market Penetration with pNET Indication for Afinitor, Prolonged QOL for Patients
Kazuo Asakawa, director of the Oncology Business Unit at Novartis Pharma, told Jiho, Inc. after a media seminar on January 24 that with its anticancer drug Afinitor (everolimus), which was approved in December 2011 for its indication for pancreatic neuroendocrine…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





