BUSINESS
Nexium Dominates Top 2 Rankings in HP Market 2 Months in a Row: RepTrack Dec. Survey
According to a RepTrack Survey conducted by ANTERIO Inc. in December (December 5-26), Daiichi Sankyo’s proton pump inhibitor (PPI) Nexium (esomeprazole), which was launched in September, rose to the No. 1 position in the HP (medical institutions with 100 or…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





