BUSINESS
Pharmacist Survey Shows Meiji Seika Pharma Rise to 3rd Rank for “Memorable” MRs
According to a monthly survey compiled on January 5 by Nextit Research Institute, Inc.’s medical marketing promotion research unit based on data collected in December 2011, Meiji Seika Pharma ranked third as the company with the “most memorable MRs.” Major…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





