BUSINESS
M3 Survey Shows Doctors Want KOL Who Are “Easy to Understand” and Have “Extensive Experience”
The online survey conducted by M3, Inc. in 100 doctors found that the respondents expect keynote speakers at the lectures organized by pharmaceutical companies to provide them with “easily understandable explanations” and to have “extensive clinical experience.” The survey revealed…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





