Mitsubishi Tanabe Pharma Corporation (MTPC), which plans to launch multiple products in Japan in the current fiscal year onwards, has introduced three-level priority for its priority products in order to conduct high-quality promotional activities with the existing sales force. Its…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





