BUSINESS
NBI, Eli Lilly Japan to Establish “Special Position” for Trazenta in DPP-4 Inhibitor Market
Nippon Boehringer Ingelheim (NBI) and Eli Lilly Japan plan to differentiate their type 2 diabetes treatment Trazenta (linagliptin) from other companies’ products by emphasizing it as the world’s first selective dipeptidyl peptidase-4 (DPP-4) inhibitor that is primarily excreted in bile.…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





