BUSINESS
Doctor Survey for Information Provision Through Tablet Computers: Otsuka, Takeda Lead HP, GP
In an online survey of about 3,000 doctors conducted by the pharmaceutical marketing research company MCI (Tokyo), a trend became apparent that Otsuka Pharmaceutical and Takeda Pharmaceutical are most frequently providing information to doctors at hospitals (HP) and at general…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





